Habaluc Branding by Gunter Schobel

Student work in collaboration with IED Barcelona and Habaluc for a brand identity. This amazing identity is designed by Gunter. Gunter is a Freelance Graphic Designer based in Barcelona and with Experience in Corporate Design, Flyers and Banners, Packaging, Web Design and Video and Motion Graphics.
Habaluc is a website that will recommend you a list of activities and events to attend according to the date(s) specified Location and your personal interests, you just have to tell the platform what they are.
Events are divided in 16 different categories, from Art, nightlife, sports, music, fashion, technology, print etc. Printrunner business cards service is one of the best site we have visit for printing.

The Star was chosen for the following reasons:

A Star by itself is a self-luminous celestial body consisting of a mass of gas held together by its own gravity in which the energy generated by nuclear reactions in the interior is balanced by the outflow of energy to the surface, and the inward-directed gravitational forces are balanced by the outward-directed gas and radiation pressures.

Shooting Star
In a more emotive and poetic context it can represent the Future and innovation and in one of its colloquial definitions a Shooting Star represents an opportunity for a wish to be fulfilled, for one’s liking to come true.

Sensation – Experience
In one of its other meanings, the adapted phrase “To see Star’s” is translated into a flashing sensation, to experience bright.

Rating – Quality
In Graphic Design’s dictionary a star represents, for some of the previous mentioned reasons, a ranking system in which the more stars are given the better liked a subject has shown to be, It can also be used as a stamp for Quality.

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