Search giants, such as Google and Bing, have implemented technologies designed to defeat and penalize websites that rely on SEO keywords to attract Internet searchers. It’s essential to create an SEO strategy that navigates these tricky anti-SEO protocols. To overcome the challenge and rank high in search engines, you must understand how modern search engines work. Or, you have to hire someone who understands how they work.
The Problem Facing You
Does your website use natural-sounding language to convey points and transmit information? Is your message simple enough an eighth-grader could understand, but so informative it presents new information in an entirely new way? If not, Google will trigger their anti-SEO protocols, drop you in page rankings, or even ban your website altogether.
It’s essential that businesses understand the difficulties they face, and make changes to avoid being blacklisted by search engines. It’s essential that blog posts and other pieces of information be readable, enjoyable, and not stuffed to the brim with keywords. These things are going to ensure your site stays visible to organic traffic.
What went wrong with SEO and what did Google do about it?
Instead of publishing high-quality articles, SEO marketers and businesses stuffed as many pertinent keywords as they could into a single webpage or article. This resulted in a lot of pages featuring information that was unreadable and enjoyable to no one. It defeated the entire purpose of searching, which is to find information and answer a question. To keep search popular, the search engines created new algorithms to better rank websites.
More recently, search engines have implemented protocols that actually penalize websites that keyword stuff. SEO is designed to improve search engine rankings, but keyword stuffing has a reverse effect. Moreover, if your optimization is flawed enough, Google will actually ban your site and remove it from all search engine results pages.
What can New SEO Practices do for Your Business?
Don’t use keyword stuffing. Instead, focus on keywords with low competition and use them once per page. The most important thing is that any information you offer (blog posts, item descriptions, etc.) is readable and useful. This methodology simplifies your site, and allows it to rise in rankings in a natural manner. This does nothing to trigger Google’s draconian SEO watchdog protocols.
The end result is a high-quality webpage that overtime will land your pages in the first few pages of search results. The trick is to use low-competition keywords and focus on high-quality writing. This may require that you hire an experienced author or blogger; one who understands that content should be high-quality.
SEO is about site architecture as well, and requires a page that virtually mesmerizes the visitor. Google will rank you higher because people are visiting your page for longer. Links should be included in the content, which lead visitors deeper and deeper into your website, which should also lead visitors to set up a consultation or make a purchase.
In reality, the purpose of your website is to attract customers. Formulate your content to get potential customers to avail themselves to your products and services. This is the standard AIDA model (Arouse, Interest, Desire, Action) created by Eugene Swartz. It is more effective than search engine results because it has a greater ability to create conversions.
How to DIY SEO
High Internet speed is an essential first step. You must be able to engage your website quickly and efficiently, which would require a service beyond the standard 2 to 5 mbps. Tennessee U-Verse service is a great example of a specific high-speed Internet service that allows you to log on quickly, post content, analyze metrics, and more.
Once you’ve created high-quality pages, you’ll want to track metrics. Everything from your bounce rate to onsite visitor behavior can be monitored. As you’re monitoring, you can log into your site and make relevant changes. Be proactive, and you will see more traffic and more conversions.