How to Get the Best Price When Buying a Car


If you’re buying a car, you want to be sure to get the best price possible. This means knowing the value of the vehicle you’re purchasing before you talk to any dealers.

MSRP is the manufacturer’s suggested retail price, or the amount the dealer should sell the car for. However, the base price is often higher or lower than the MSRP, depending on demand and more.

Base Price

The base price of a car refers to the lowest-priced version of a vehicle. It usually doesn’t include optional features like power windows or air conditioning.

Manufacturer’s suggested retail prices (MSRP) are typically set by manufacturers to allow them to make a profit on each sale, while also allowing dealers to sell cars below the MSRP to reduce inventory, attract more buyers, or during a sluggish economy.

Dealers may also add on additional charges like transportation, destination fee, and dealer advertising costs that are not included in the MSRP. These charges can vary widely and can increase the final price of the vehicle.


MSRP, or Manufacturers Suggested Retail Price, is the price the auto manufacturer suggests for a vehicle. Dealers can sell the car for more or less than that, but if you’re smart and cautious about your car shopping, you’ll be able to negotiate for a better price.

The MSRP of a new car is usually displayed on the window sticker, along with other information such as its fuel economy, standard and optional equipment, and destination fee. The destination fee helps cover the costs of transporting the vehicle to the dealership and getting it ready for you to drive home.

This cost can be a large difference between an MSRP and invoice price, especially for cars that are highly in demand in your area. However, you may also be able to reduce the invoice price by negotiating with the dealer for rebates and incentives from the automaker. These can help bring down the overall cost of the car for Anoka, MN shoppers.

Invoice Price

The invoice price of a car is the amount the manufacturer charges the dealer for a new vehicle. It also includes freight, which is the cost the manufacturer charges to ship the car to the dealership.

Invoice prices are important because they determine where to start when negotiating the final price of your car purchase. They may be higher or lower than MSRP, depending on demand and whether or not the dealer is having a hard time selling the vehicle.

When a dealer is able to sell a vehicle at or below the invoice price, it is typically due to a number of different incentives from the manufacturer. Some of these include a manufacturer-to-dealer kickback, which the manufacturer pays to the dealer once the car is sold and a monthly sales-goal bonus, which the automaker returns to the dealer in the form of a cash rebate.

Knowing about these incentives can help you negotiate a better deal and avoid paying extra fees that are often hidden in the fine print of an invoice.

Buying Insights

Buying a new car is no longer just about the check out a shiny new toy. A hefty chunk of the purchase price goes towards insurance, financing and leasing costs to boot. A little bit of snooping around and you’ll be surprised at how much information is out there about your potential new ride. Using the right data mining tools, you can uncover valuable insights into your next new or used vehicle purchase. Among other things, you can measure and quantify consumer behavior, such as their level of engagement with your dealership as well as their brand loyalty, to better understand your customer base. Using this information, you can provide relevant and tailored content to boost your bottom line. It’s a win-win for your sales team and your clients.