Following high-street favorites’ footsteps, this Scandi brand strikes an impressive balance between fashionable and functional activewear. Their leggings quickly form your body and are made using recycled materials such as ocean plastics and factory offcuts – adding another eco-friendly element.
Klarna and Clearpay offer customers several BNPL options, enabling them to pay for their purchases in three interest-free installments without breaking the bank. This makes purchasing new gym wear much simpler.
Customer Service
ASOS understands that its target customers, millennial shoppers, are tech-savvy yet fashion-forward. To capture them effectively in its marketing strategy, ASOS incorporates social media channels, sleek websites, and mobile applications that deliver top performance – plus offers loyalty programs, free shipping, and easy returns!
ASOS produces thousands of exclusive pieces monthly across its various social media platforms, covering fashion, beauty, lifestyle, culture news, and interviews with celebrities and influencers. Furthermore, they produce their glossy print publication that blurs the line between eCommerce and editorial.
ASOS continuously evaluates and refines its marketing strategies to stay at the top of customer expectations. They understand their customers are always busy, which is why ASOS works tirelessly to make shopping as seamless and effortless as possible – from maintaining optimal performances on its website and app to having customer service representatives ready to answer questions on social media, ASOS is committed to listening to its customers – something evidenced by their high customer satisfaction rating.
Collections
ASOS is an iconic name in fashion, known for its wide selection of affordable clothing available directly to its customer’s homes. Additionally, they’ve garnered praise for being body positive and standing against major issues like climate change.
Recently, the company unveiled its activewear line called 4505 to bridge fashion with fitness. Their designers took inspiration from key fashion trends and integrated them into high-quality performance gear that keeps users cool, comfortable, and looking their best while remaining fashionable.
This company understands the needs of millennial shoppers, which is why its online storefront stays updated with all the newest styles and trends. Furthermore, they maintain an active social media presence to reach more of their target market while providing quick customer support via their app and website – plus, there’s even an easy return policy should something not work out!
Value for Money
Asos is well known for offering a vast selection of clothing that can be delivered straight to your door, but they also carry fitness gear. Their 4505 brand balances “fashion activewear” and famous street style silhouette while featuring vibrant patterns, textures, and colors for its 4505 activewear line.
Cheaper alternatives exist, like this outdoor long-sleeve top by Nike that’s half the cost or these popular bike shorts for less than $20 each.
There is also a range of sustainable fitness brands, such as Tala, which offers minimalistic basics that will take you from barre to brunch. As this UK start-up strives to reduce its environmental impact by using recycled polyamide and fabric offcuts from factory production – you can feel good wearing Tala!
Delivery
Asos is widely renowned for offering an incredible selection of affordable clothing delivered to their customers’ doors. Popular among twentysomethings, Asos takes great pride in having clothes that cater to a range of body shapes on its website.
Fast shipping services like same-day delivery in certain cities and click-and-collect at 11,000 retail partner locations make their product accessible quickly while taking social responsibility seriously by assuring their suppliers work safely in fair conditions.
ASOS has taken significant strides in improving its supply chain by setting an ambitious goal to produce its items on six-week production cycles, potentially decreasing the number of factories it works with while increasing transparency.
Premier Delivery from H&M provides free shipping to members who spend over PS100 annually on its site, making this a fantastic solution for housemates looking to share clothing purchases for extra cash.
