Power Fashion – Go Against the Grain


Power fashion is an unconventional style of dress that sends subliminal messages of strength through clothing choices. To pull it off successfully requires both confidence and the willingness to go against conventional wisdom.

Mr. Price will take over customers from its predecessor brand and further establish itself in the value segment among low to middle-income households across South Africa, Eswatini, and Lesotho. It will offer competitive prices for fashion apparel, cellular phone products, bare household essentials, and cosmetics.

Shop Women’s Clothing

Power fashion provides everything a woman needs to look and feel her best, from dresses and jumpsuits to jeans and workwear – something is available at every price point. Furthermore, their extensive collection of accessories is sure to complete any ensemble!

Mr. Price, a budget apparel retailer, recently announced its intention to purchase Power Fashion of Southern Africa for R1.7 billion. Through this transaction, Mr. Price hopes to gain access to Power Fashion customers while increasing its market position among lower to middle-income households.

Mr. Price will add 170 stores to its portfolio as part of this acquisition, most notably in Swaziland, South Africa, and Lesotho. These locations specialize in low-cost fashion apparel made locally and essential household items, value cosmetics, and electricity services.

Mark Blair, chief executive officer of Mr. Price, saw this acquisition as an incredible opportunity to expand their footprint in the value market, where they already hold a substantial presence. Blair noted that the Power Fashion team and operations complement those at Mr. Price and expect easy integration of all businesses involved.

Zeppa strongly supports Women Power Fashion, an initiative that urges clothing brands to make it clear where their clothes are produced and pay workers living wages. To bring awareness about this campaign, Women Power Fashion launched a pop-up sweatshop inside an active shopping center with six volunteers trying to produce as many garments in an equivalent amount of time as garment workers in Bangladesh or India would. Zeppa designed an awareness starter kit so consumers could better understand their purchases’ effects.

Shop Kids Clothing

Power Fashion provides various styles, colors, and sizes for children of all ages and sizes. With our vast collection of kids’ t-shirts, onesies, hoodies, and masks designed just for cool, funny, sweet, or weird children, everyone’s got something extraordinary in store at Power Fashion!

Mr. Price acquired Power Fashion for an estimated R1.7 billion, increasing their foothold in value fashion for low to middle-income consumers across South Africa, Swaziland, Eswatini, and Lesotho. Established by Otto family members in the 1950s with 170 stores throughout Southern Africa. Their merchandise offers fashionable yet non-trendy apparel like cell phone cases, essential household products, and value cosmetics – all cash-driven stores on main streets or community malls rather than regional or super regional locations.

Shop Accessories

Accessories play an indispensable role in fashion, adding flare to an ensemble while simultaneously adding personality. Jewelry, scarves, hats, and belts can turn casual clothing into fashion statements yet often remain unsung heroes of our wardrobes. Accessories deserve their place of pride.

Power Fashion is a value-focused apparel retailer with 170 stores throughout South Africa, Eswatini, and Lesotho. Their focus is serving low to middle-income households through fashion apparel offerings like cell phone products, essential household goods, value cosmetics, and electricity supplies – fashionable but not trend-setting merchandise that fits in line with customer needs at prices aligned to them.

On March 31st, 2021, Mr. Price announced it would acquire the chain worth R1.7 billion, increasing its presence in market value segments and broadening its footprint across Southern Africa.

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Power Fashion, established in South Africa during the 1950s and operating 170 stores throughout South Africa, Swaziland, and Lesotho since 1971, provides value-focused apparel retail solutions, including fashion apparel, essential household items, cell phone services and electricity for low to middle-income households in Southern Africa.

Mr. Price offers fashionable yet not overtly trend-setting merchandise at prices targeted at the deep-value segment of the market. Its stores are typically found on main streets or community malls rather than regional or super-regional sites.

Mr Price acquired the company on March 31st, 2021. Take advantage of access to unparalleled analyst expertise in tech, detailed private company data, and an innovative platform. Request a demo now.

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